7 Important Tips on Crafting Awesome Publications on Your SEO Blog
Been reading numerous SEO blogs in the past few weeks and came up with a number of ideas to relate to the online journalists owning seo marketing blog, and online content in general.
Ask yourself those seven questions, put them into practice and spike ever more fascination with your SEO content.
1. Seeing trends? – With so much search marketing stuff hanging about the Internet, we are increasingly in need of writing that sorts itself nicely into our overstuffed minds. Trend analysis posts are one way of making our browsing experience more to-the-point, you may try to use seo tools. We do not have time to spare for reading 200 pages on, for instance, eye tracking reports. “What’s the bottom line?” “What’s the big picture?” – these are the questions we often seek answers to while reading SEO blogs. So do not ruminate over pure facts. Instead, emphasize on connections, contrast one related event with another, and your SEO blog content will stand out.
2. Does your content breathe? – Why do people go back to the same SEO blog again and again? Most likely because they get presented with a interesting writing every time. Successful SEO authors create writing that pulsates with vigor. That’s a mix of visuals, animation, screenshots -elements that make web pages memorable. But your words matter just as much. Do they have meaning attached to them or are they irrelevant gibberish?
3. Are you checking your facts? It’s incredible how many terribly researched SEO blog posts surface out on the Internet. Disregard this advice if you are a hardened SEO pro with over 7 years of progressive experience behind your name. The rest of the folks writing to seo forums: do your homework. Opinion-rich content is great but readers also want to learn. Share some SEO news, talk about important facts or reports. And don’t forget to cite your sources.
4. Are you coming off as arrogant? Ask this question each time you are about to make your SEO article public. A funny quip that is popular in your state may be rude or misunderstood by readers residing miles away. Ditto for dialect and fancy words used in 17th century novels. These reveal your aptitude, without a doubt, but they may also hurt you readers. Try writing simply without appearing plain.
5. How well do you organize? Organize your SEO blog space in a manner that makes readers perceive information easily. Bullet points, plenty of white space, paragraphs (3-5 lines max), clear sentences, bold fonts, unobtrusive page design. Is your SEO blog logically separated into sections? Are you linking together your content so that readers seamlessly transition from one SEO blog post to another?
6. Who are you? Successful bloggers intrigue people by sharing a bit of their magnetic personality. Your passions, places and people that left an imprint on who you are today could help add life to your SEO blog and lift your credibility as interesting person with a family, hobbies and whatever else you add to the picture.
7. Do you socialize? Successful bloggers have a high subscriber base. Make it painless for your SEO blog readers to converse with you. Encourage discussions, respond to comments, ask questions, enable RSS subscriptions. At the expense of sounding cliché, make it easy to share your articles in social media, and use MySpace, Delicious and what-have-you to spread news about your SEO blog and keep your fans up-to-date.
Best of luck writing and hopefully your personal site turns into the mighty ruler on the Internet.
Tags: Blogging, Copywriting, SEO, Writing